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Pocket Knife

Jul 25, 2022

Brandon Horoho of Montana Knife Company // Marketing American Made

I wanted to use a cool title for this one like Cutting Edge Marketing, Honed in Marketing Strategies, or Stabby Marketing Stab Stab, but I know that no one is going to search for that (although that last would have been a winner!) The truth is, marketing has been changing at a rapid pace but there are some strategies never fail. In this episode I talk to Montana Knife Company Co-Owner and Marketing Director Brandon Horoho. We discuss marketing a USA made knife brand, Montana Knife Company's growth and ethos, and strategies that work when popular advertising platforms don't allow your products.

Mar 24, 2014

Getting to Know Your Grandpa’s Pocket Knife

This article inspired a book! A few years after writing this article, a publisher reached out to me and asked for a book on the subject of pocket knives. I’m happy to announce it’s published and available for purchase at our store!
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